Who are we?

In 2012 Nimisha Raja pioneered the concept of air-dried fruit crisps, launching the first product to the UK market with her innovative brand Nim’s Fruit Crisps. As an entrepreneurial café owner and mum, she was frustrated with the lack of a genuinely healthy and tasty snacking alternatives and set out to create a product that not only she would enjoy, but her daughter would too.

She discovered that both children and adults enjoyed the texture of crisps as much as the flavour but was shocked by the lack of healthier options on the market. Nimisha developed her products first sourcing exceptional quality fruit and then perfecting the process of air-drying them for crispness and sweetness of flavour. Tapping into the demand for genuinely healthy lunchboxes and on-the-go and after school snacks which don’t compromise on taste, her crisps quickly grew in popularity, breathing new life into stale and stagnant snack aisles.

Passionate about British manufacturing, last year Nimisha took a step to improve the quality and consistency of her already award-winning products by setting up her own UK-based factory. The new site means the brand can ensure an exceptional level of quality and consistency of product, as well as being able to respond to customer demands and bespoke orders swiftly and to exacting specifications.

Nim’s is a unique range made from only the freshest produce with no additives or preservatives of any kind. With our unique air-drying process, we offer a healthy, tasty alternative to many of the fried, vacuum dried and baked bagged snacks on the market – the perfect healthy snack for those with busy lifestyles.

Every bag of thinly sliced fruit, which includes the skin, core and pips (except the pineapple flavour!) is high in fibre and vitamin C, as well as being fat and gluten free. This wholesome and natural product counts as one of your five a day and is less than 75 calories, making it the perfect snack for everyone, including vegans, vegetarians and coeliacs!

Today, Nim’s are found in many independent stores, health shops, cafes and farm shops across the UK. We have also won multiple awards including three Great Taste Awards, Best New Product at Foodex 2016, Great New Idea Award, Best Local Producer 2016 and the coveted Manufacture Excellence Award for SME Innovation of the Year 2016…  We continue to lead the market in innovation, most recently launching the UK’s first air-dried range of vegetable crisps.

If you’d like to see Nim’s in your local shop, please get in touch and let us know!