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Nim’s Crisps Shortlisted for a Quality Food Award
Maker of air-dried fruit and vegetable crisps planning rapid expansion with help of
new £150,000 funding package from Lloyds Bank
Nim’s Fruit Crisps wins best new idea award
A range of air dried vegetable crisps from Nim’s Fruit Crisps has been awarded the Best New Idea accolade at this year’s Food & Drink Expo. The range includes 100% Natural Air Dried Pepper & Courgette, Beetroot & Parsnip and Tomato & Cucumber crisps, which are all sliced and aired to perfection without the use of oil. The process helps to retain much of the nutrients whilst enhancing the authentic taste of the vegetable.
The award was presented to Nimisha Raja, Founder of Nim’s Fruit Crisps by Adam Leyland, editor of The Grocer.
Speaking at the presentation, Raja said: “I’m absolutely ecstatic to have won the Great New Idea competition, I’ve never won anything before! I’m extremely grateful to have been given the opportunity to have my products to be judged in this competition especially as I’m still a start-up brand. I’ve had an amazing time at the show and not only have the visitors been supportive but other exhibitors have been so encouraging!”
An extension of its already popular fruit crisps range, Nim’s new vegetable crisps are aimed at health conscious consumers. Made from 100% fresh vegetables, they tap into the demand for genuinely healthy lunchboxes, on-the-go and after school snacks that don’t compromise on taste.
The Great New Idea competition, which invited exhibitors to put forward their best innovations of the last six months, saw over 160 entries, with the winner announced at a presentation at the NEC during the show.
Recognised at the event alongside Nim’s Vegetable Crips, exhibitors Bruschetta de Sophie, Graze, Thirst Quencher and Yumcha Drinks were announced as runners up. Bruschetta de Sophie was acknowledged for its range of oven-ready bruschetta, which takes just six minutes to prepare while Graze was recognised for its Veggie Protein Power, Thirst Quencher’s for its Mega Chia drinks and Yumcha Drink’s No More Tea Bags range of instant tea and coffee