FRUIT and vegetable crisps company Nim’s plans to take a mighty bite out of the snacks market now it has its own UK factory.
Keeping the nutrients and cutting the calories, the crispy slices come as single fruits and vegetables or combinations, including pear, apple, melon and orange or tomato and cucumber. All are fat, additive, gluten and dairy-free.
“But we are well aware worthy intentions aren’t enough,” explains Raja. “Above all customers want their snacks to taste and look good.
“That’s what our natural techniques have achieved. We don’t dehydrate, vacuum fry, freeze dry or infuse with artificial flavourings, our colours are vibrant and the crisps full of fibre and vitamin C.
UK consumers spend over £3 billion a year on bagged snacks and although the gross value of the UK crisps market is falling, volume is rising according to analyst Mintel.
Such factors may also have persuaded Tesco to call the company recently and invite it to be among the first to join its new BackIt crowdfunding campaign.
Described as designed to help “small foodies become big cheeses”, through the platform individuals and investors can support small food and drink businesses in return for rewards.
Raja is pitching for £20,000 for a Nim’s Kids Range she is launching, with new carrot, courgette and watermelon varieties and more marketing, including workshops for schools.