FRUIT and vegetable crisps company Nim’s plans to take a mighty bite out of the snacks market now it has its own UK factory.

Founded and run by Nimisha Raja, improving health is at the heart of the new air-drying process she has developed that creates crunchy textures.

Keeping the nutrients and cutting the calories, the crispy slices come as single fruits and vegetables or combinations, including pear, apple, melon and orange or tomato and cucumber. All are fat, additive, gluten and dairy-free.

“But we are well aware worthy intentions aren’t enough,” explains Raja. “Above all customers want their snacks to taste and look good.

“That’s what our natural techniques have achieved. We don’t dehydrate, vacuum fry, freeze dry or infuse with artificial flavourings, our colours are vibrant and the crisps full of fibre and vitamin C.

“But we’re bringing a new concept to an established market and for some crispy fruit in a packet can take some getting used to. However more awareness about the damage caused by problems such as obesity is encouraging families to try new things. That’s what has spurred me to become a scratch manufacturer and create ranges that will not stay niche, but have the capability to become a staple.”

UK consumers spend over £3 billion a year on bagged snacks and although the gross value of the UK crisps market is falling, volume is rising according to analyst Mintel.

Its report Crisps, Savoury Snacks and Nuts 2016 highlighted changing consumer tastes and emerging channels for growers.

Sales of potato crisps have declined, but sales of potato-based and other snacks have grown 25 per cent since 2010, which puts Nim’s at the forefront of the new trends.

Such factors may also have persuaded Tesco to call the company recently and invite it to be among the first to join its new BackIt crowdfunding campaign.

Described as designed to help “small foodies become big cheeses”, through the platform individuals and investors can support small food and drink businesses in return for rewards.

R she is launching, with new carrot, courgette and watermelon varieties and more marketing, including workshops for schools.

Full Article: