While the business had previously partnered with a factory in Eastern Europe, founder Nimisha Raja is passionate about British manufacturing and also felt she could greatly improve the quality and consistency of her already award-winning product by setting up her own UK-based factory. The new site means the brand can ensure an exceptional level of quality and consistency of product, as well as being able to respond to customer demands and bespoke orders swiftly and to exacting specifications.
The unique state-of-the-art machinery used to produce the new range of Nim’s Fruit Crisps, not only gives the company complete control of the manufacturing and packing process but also provides a product with a higher nutritional content, crisper texture, sweeter taste, brighter colour and amazingly intense natural flavour. The manufacturing process also means the skin, core and pips in each fruit are left intact.
Nim’s Fruit Crisps founder, Nimisha Raja, said: “I’m proud to have been able to bring production back to the UK and be part of the drive to increase British manufacturing. Having been the very first fruit crisp on the market back in 2011, we’re continuing to innovate and strive to create the best product possible. We wanted to make a crisp which was 100% fruit, tasted great and had a crisp texture that lasted once bagged. The bespoke machinery we air-dry with produces just that, giving us a very strong point of difference in the market.
She continued: “We are also looking to work with other UK food producers to provide air-dried fruit and vegetables to the ingredients market, to be used in items from fruity cereals to vegetable mixes.”
During the process of developing the facility, Nim’s Fruit Crisps secured £3,000 of funding from the Business Growth Service towards accessing specialist consultancy on the initial layout of the factory, fine tuning workflow and identifying the right equipment, as well as assistance on meeting BRC and selected retailer requirements.
Business Growth Manager Ian Pateman commented: “Nimisha has created a truly state-of-the-art fruit drying factory, right here in the ‘Garden of England’. She now controls the full production of Nim’s fruit crisps and has the platform to increase volumes when required and innovate the range to introduce new flavours. There is definitely a market for her healthy snacks and interest is already emerging from international distributors in America, China and Europe.”
Having relaunched at this year’s Speciality & Fine Food Fair with a five-strong range of 100% fresh fruit variants, Nim’s Fruit Crisps has already seen strong interest from retailers and foodservice outlets. The products offer a guilt-free sweet snack which is high in fibre and vitamin C, whilst having as little as 57 calories per bag, tapping into the strong demand for healthy tasty snacks.
Article Here: http://www.producedinkent.co.uk/nims-fruit-crisps-bring-manufacturing-uk-unique-new-machinery/